E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank

Thomas Frank Æ 1 CHARACTERS

The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism

Thomas Frank Æ 1 CHARACTERS READ Ñ FINDARTICLES.CO Æ Thomas Frank REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism Y with protest and an extended middle finger with a populist manifesto His voice is an exciting addition to the soporific public discourse of the late twentieth century T J Jackson Lears In These TimesAn invaluable argument for anyone who has ever scoffed at hand me down counterculture from the '60s A spirited and exhaustive analysis of the era's advertising Brad Wieners Wired MagazineTom Frank is not only old fashioned he's anti fashion with a place in his heart for that ultimate social faux pas leftist politics Roger Trilling Details. A pretty fascinating work Frank explicates the relationship between advertisers and consumers during the 50 s through the 90 s as one of symbiosis many of the ad men capitalizing on cool were themselves part of the same generational cohort they were repackaging hip culture and selling it back to It s easy to think of marketing in explicitly cynical terms but Frank deftly points out an obvious truth that is easily overlooked when one discusses companies as though they were people that companies are not actual people but instead are comprised of them and that while the pursuit of capital is the ultimate goal of any company the ways and means whereby that goal is achieved and the extent to which it is pursued will vary depending upon the individuals in the organization Ad men were not robots and in some cases their attempts at marketing also served the dual purpose of being earnest attempts at creating artWith that said Frank apologizes a little too much for the earnestness of the hip ad men Ultimately their purpose is still to appropriate outsider culture and repackage it as something attractive and toothless for the purpose of commodification The Conuest of Cool serves as a compelling look at the playbook of the sympathetic contingent of the advertising industry useful as a warning But as an apologia for ad men and capitalism I have no sympathy Nuit of the Living Dead late twentieth century T J Jackson Lears In These TimesAn invaluable argument for anyone who has ever scoffed at hand me down counterculture from the '60s A spirited and exhaustive analysis of the era's advertising Brad Wieners Wired MagazineTom Frank is not only old fashioned he's anti fashion with a place in his heart for that ultimate social faux pas Media MessagesWhat Film Television and Popular Music Teach Us about Race Class Gender and Sexual Orientation leftist politics Roger Trilling Details. A pretty fascinating work Frank explicates the relationship between advertisers and consumers during the 50 s through the 90 s as one of symbiosis many of the ad men capitalizing on cool were themselves part of the same generational cohort they were repackaging hip culture and selling it back to It s easy to think of marketing in explicitly cynical terms but Frank deftly points out an obvious truth that is easily overlooked when one discusses companies as though they were people that companies are not actual people but instead are comprised of them and that while the pursuit of capital is the ultimate goal of any company the ways and means whereby that goal is achieved and the extent to which it is pursued will vary depending upon the individuals in the organization Ad men were not robots and in some cases their attempts at marketing also served the dual purpose of being earnest attempts at creating artWith that said Frank apologizes a The Ants Go Marching One by One little too much for the earnestness of the hip ad men Ultimately their purpose is still to appropriate outsider culture and repackage it as something attractive and toothless for the purpose of commodification The Conuest of Cool serves as a compelling 27 Groups of Exercises: Trumpet look at the playbook of the sympathetic contingent of the advertising industry useful as a warning But as an apologia for ad men and capitalism I have no sympathy

REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism

Thomas Frank Æ 1 CHARACTERS READ Ñ FINDARTICLES.CO Æ Thomas Frank REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism Ook ReviewAn indispensable survival guide for any modern consumer Publishers Weekly starred reviewFrank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy stuff but that the process itself actually predated any actual counterculture to exploit Geoff Pevere Toronto Globe and Mail The Conuest of Cool helps us understand why throughout the last third of the twentieth century Americans have increasingly confused gentility with conformity iron. A friend recommended this to me when I was complaining that it s hard to find good books on post war advertising and I m very glad he did I ve no interest at all in Frank s recent populist books but this is the one that benefits from that populism it was a dissertation and retains the mind numbing rigor needed by that form but it s very nicely written and filled with pleasing anecdotes that pull you through the dull bits The introduction particularly is a masterly statement of the way people professional historians and we lumpen masses perceive the sixties as an era of pure culture that was then coopted by corporations or failing that an era in which people subverted the corporate culture that was fed to them via mass media Frank s research on the culture and theory of advertising firms pretty much destroys this vision he shows convincingly that advertising firms and management theorists pre empted many indeed almost all of the 60s radical cultural and social criticisms if that s not enough he then does a nice job interpreting the advertising of the time to show that the copy writers and designers and even managers were also putting those criticisms into their advertisements The later chapters aren t as exciting particularly the chapter on men s wear says nothing you wouldn t get from common sense but it s worth reading nonetheless This mix of theoretically informed social criticism business history and cultural history is pretty rare but clearly there should be of it Frank gestures to the idea that the nineties were similarly preempted by sixties and seventies advertising firms and management theorists I wish he d stop worrying about Kansas hunker down and really work through the social movements and business history of the last two decades

READ Ñ FINDARTICLES.CO Æ Thomas Frank

Thomas Frank Æ 1 CHARACTERS READ Ñ FINDARTICLES.CO Æ Thomas Frank REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism While the youth counterculture remains the most evocative and best remembered symbol of the cultural ferment of the 1960s the revolution that shook American business during those boom years has gone largely unremarked In this fascinating and revealing study Thomas Frank shows how the youthful revolutionaries were joined and even anticipated by such unlikely allies as the advertising industry and the men's clothing businessThomas Frank is perhaps the most provocative young cultural critic of the moment Gerald Marzorati New York Times B. This book was written in the 1990s by a Gen Xer for Gen Xers a marketing demographic who were in their prime and had an ax to grind with the always upwardly mobile yet oh so idealistic boomers It plays to all the chords of cynicism Gen Xers felt towards boomers in the 1990s Preaching antimaterialist anticonsumer values while sucking up all the wealth while the younger cohorts got to experience the vicissitudes of downward mobility It has pitch perfect Gen X sensibility It is a serious book it covers the advertising industries hunt for the hip demographic to sell to even if the hipsters pay lip service to idealism Hence the rise of anti advertising advertising A good book that while true about this aspect of the business culture has a special appeal to my cynical generationIn all fairness I let out some angst against boomers in this post so here are some lefty millennials bitching about Gen X


10 thoughts on “E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank

  1. says: REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank

    E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank This book was written in the 1990s by a Gen Xer for Gen Xers a marketing demographic who were in their prime and had an ax to grind with the always upwardly mobile yet oh so idealistic boomers It plays to all the chords of

  2. says: READ Ñ FINDARTICLES.CO Æ Thomas Frank Thomas Frank Æ 1 CHARACTERS REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism

    E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank Thomas Frank Æ 1 CHARACTERS REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism Great book If you'd like me to elaborate with a 1000 word review I accept both cash and personal checks

  3. says: REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank Thomas Frank Æ 1 CHARACTERS

    E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank Thomas Frank Æ 1 CHARACTERS READ Ñ FINDARTICLES.CO Æ Thomas Frank This is a rare book where I had a hard time deciding between the academic and popular history categories Are the two mutually exclusive? Maybe not in this case I let the publisher decide for me; the University of Chicago Press is un

  4. says: Thomas Frank Æ 1 CHARACTERS READ Ñ FINDARTICLES.CO Æ Thomas Frank E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank

    E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism A friend recommended this to me when I was complaining that it's hard to find good books on post war advertising and I'm very glad he did I've no interest at all in Frank's recent populist books but this is the one that benefits from that populism it was a dissertation and retains the mind numbing rigor needed by that f

  5. says: E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank READ Ñ FINDARTICLES.CO Æ Thomas Frank

    REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism Thomas Frank Æ 1 CHARACTERS E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank Five Key Points1 Management and business capitalism in the 1960s underwent a counterculture revolution just as dramatic as that found in the streets Postwar American capitalism was hardly the unchanging and soulless machine imagined by countercultural leaders; it was as dynamic a force in its own way as the revolutionary youth movements of the period undertaking dramatic transformations 62 Book examines 'co o

  6. says: READ Ñ FINDARTICLES.CO Æ Thomas Frank Thomas Frank Æ 1 CHARACTERS E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank

    READ Ñ FINDARTICLES.CO Æ Thomas Frank Thomas Frank Æ 1 CHARACTERS E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank This book is an advertising classic that describes how advertisers have taken what is cool which usually involves the trend

  7. says: E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank

    E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank Matthew Weiner owes Thomas Frank some serious royalties or if you haven't watched all 8 seasons of Mad Men and wan

  8. says: REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank READ Ñ FINDARTICLES.CO Æ Thomas Frank

    E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank A pretty fascinating work Frank explicates the relationship between advertisers and consumers during the 50's through the 90's as on

  9. says: READ Ñ FINDARTICLES.CO Æ Thomas Frank E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank Thomas Frank Æ 1 CHARACTERS

    E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank Excellent account of how capitalism commodified the counter culture and helped make rebellion an individualist market based activity It’s a little over exhaustive which is probably helpful for those who want all the nuances but for

  10. says: REVIEW The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank Thomas Frank Æ 1 CHARACTERS

    E–pub [The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism] BY Thomas Frank Thomas Frank Æ 1 CHARACTERS If you liked What's the Matter with Kansas do yourself a favor and read Conuest of Cool It's a hell of a lot academic but you can see the seeds of so much of Frank's later work It also changes how you see culture and advertising Not

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